The Facebook Effect: The Inside Story of the Company That Is Connecting the World
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- Create Date：2021-05-16 10:55:05
- Update Date：2025-09-06
- Status：finish
- Author：David Kirkpatrick
- ISBN：1439102120
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Summary
The inside story of Facebook， told with the full， exclusive cooperation of founder Mark Zuckerberg and the company's other leaders。
IN LITTLE MORE THAN HALF A DECADE， Facebook has gone from a dorm-room novelty to a company with 500 million users。 It is one of the fastest growing companies in history， an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide。 As Facebook spreads around the globe， it creates surprising effects even becoming instrumental in political protests from Colombia to Iran。
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook s key executives in researching this fascinating history of the company and its impact on our lives。 Kirkpatrick tells us how Facebook was created， why it has flourished， and where it is going next。 He chronicles its successes and missteps， and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg， the central figure in the company s remarkable ascent。 This is the Facebook story that can be found nowhere else。 How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size？ Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision， insistently focusing on growth over profits and preaching that Facebook must dominate （his word） communication on the Internet。 In the process， he and a small group of key executives have created a company that has changed social life in the United States and elsewhere， a company that has become a ubiquitous presence in marketing， altering politics， business， and even our sense of our own identity。 This is the Facebook Effect。Reviews
Toshkis
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Nors knygą skaičiau praėjus nemažai laiko po aprašomų įvykių， įdomu buvo pažvelgti į įmonę iš vidaus。 Tai， kas Facebook'e visada atrodė lengva ir elementaru， pasirodo yra apgaubta sudėtingais ir sudėtiniais procesais。 Teko matyti ir filmą， tačiau jis ir pusės neparodė ką atskleidžia knyga。 Įdomu buvo，， susipažinti，， su Cukenbergu iš arčiau ir pamatyti jį kaip asmenybę。 Prisipažinsiu - jis mane sužavėjo。 Būnant tokio amžiaus nesusigundyti milijoninėmis sumomis o daryti tai ką myli ir tai kuo tiki Nors knygą skaičiau praėjus nemažai laiko po aprašomų įvykių， įdomu buvo pažvelgti į įmonę iš vidaus。 Tai， kas Facebook'e visada atrodė lengva ir elementaru， pasirodo yra apgaubta sudėtingais ir sudėtiniais procesais。 Teko matyti ir filmą， tačiau jis ir pusės neparodė ką atskleidžia knyga。 Įdomu buvo，， susipažinti，， su Cukenbergu iš arčiau ir pamatyti jį kaip asmenybę。 Prisipažinsiu - jis mane sužavėjo。 Būnant tokio amžiaus nesusigundyti milijoninėmis sumomis o daryti tai ką myli ir tai kuo tiki-tikrai pagarbos vertas elgesys。 Į pabaigą pasidarė knyga nuobodoka， gal todėl， jog pasimečiau galiausiai tarp visų pavardžių ir pavadinimų， na ir veiksmo buvo mažiau， liko tik derybos ir techniniai dalykai。 Bendrai paėmus buvo įdomu， mėgstu tokias sėkmės istorijas， kuriose viską žmogus pasiekia pats， neturint milijonų o startuojantis su dideliu tikėjimu savo idėja。 。。。more
Thom Gore
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This was an excellent book which chronicled the early years of Facebook。
Mike
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Very topical。 Lots of history to see how we got to where we are today。 Very helpful to understand the controversy surrounding the company。 Reads like a detective story。
Malobi
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Very one sided to the point of being blind to facebook's faults and how its being used to manipulate people while providing ONLY evidence of the good that it has done :） but a good read nevertheless Very one sided to the point of being blind to facebook's faults and how its being used to manipulate people while providing ONLY evidence of the good that it has done :） but a good read nevertheless 。。。more
Seb
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Good book - slightly out of date now though
Yijia Chen
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1。 Universal connectivity。 Moore's law for social networking。 Radical transparency。 Empowering the individual。 "Don't be lame"。 All of these are Facebook creations， specifically Zuck's。2。 "Zuckerberg is gambling that people will over time care progressively less and less about privacy and that they will actually want all the additional information that will be coming their way。" - source of all Facebook controversies3。 From 2020， it is mind-blowing to think that Facebook used to be the social me 1。 Universal connectivity。 Moore's law for social networking。 Radical transparency。 Empowering the individual。 "Don't be lame"。 All of these are Facebook creations， specifically Zuck's。2。 "Zuckerberg is gambling that people will over time care progressively less and less about privacy and that they will actually want all the additional information that will be coming their way。" - source of all Facebook controversies3。 From 2020， it is mind-blowing to think that Facebook used to be the social medium with the least ads， the best privacy control for users， and a beacon of innovation in product features， thanks to Zuckerberg's ultra-long-term mindset since 2004。 Today， Facebook's dominance is hardly standing， and new to-customer socializing services and models are emerging faster than ever。 Would VR （perhaps Oculus） bring us higher connectivity？ What is next？4。 Zuckerberg actually didn't have full faith in Facebook expanding beyond campuses。 Then "In mid-2008 the word Facebook passed sex in frequency as a search term on Google worldwide。" 。。。more
Emma Ranocha
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Intriguing book with detailed insight to the birth of Facebook。 The book humanizes Zuckerberg and the other intelligent coders and business men who helped found the business。 Some good lessons in here about entrepreneurship， staying true to one's brand， hard work， and growth。 Intriguing book with detailed insight to the birth of Facebook。 The book humanizes Zuckerberg and the other intelligent coders and business men who helped found the business。 Some good lessons in here about entrepreneurship， staying true to one's brand， hard work， and growth。 。。。more
Daniel Ng
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Highlights incredible growth of fbThe most prominent social network and all the considerations that come with such a new space
Roman Gurbanov
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Found the book quite informative and entertaining， however a bit biased from the author's stand point。 Having said that， I'm often times wrong。 Found the book quite informative and entertaining， however a bit biased from the author's stand point。 Having said that， I'm often times wrong。 。。。more
Advait Dhingra
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Amazing book。 Highly recommend
Krishna Chaitanya
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Excellent and thorough！ The book gives a great account of the humble beginnings of one of the most successful Internet companies。 Though it is non-fiction， one could enjoy reading it as good story， at the least first half of the book。 It also does a decent job of capturing not just the rise of Facebook， but also how social media and social networking emerged in early 2000s， with respect to the larger Internet ecosystem。 I believe it can be a great read for entrepreneurs of all kind， as the book Excellent and thorough！ The book gives a great account of the humble beginnings of one of the most successful Internet companies。 Though it is non-fiction， one could enjoy reading it as good story， at the least first half of the book。 It also does a decent job of capturing not just the rise of Facebook， but also how social media and social networking emerged in early 2000s， with respect to the larger Internet ecosystem。 I believe it can be a great read for entrepreneurs of all kind， as the book intricately explains decisions taken by Mark and other core members， during the early stages of Facebook， rationale behind each of them， and how they impacted and helped Facebook to be the way it is now。 It also does a good coverage of Mark Zuckerberg's motivations and philosophies behind creating Facebook and his passion to stick with the company he established and "not to sell it"。 If sold， Facebook would not have emerged as such a powerful tool platform if it was under some big company's leadership - as the rise and fall of MySpaceAdditionally， reading this book can be immensely helpful to digital marketing professionals。 The book talks about how marketing has emerged from within Facebook， what it had gone through to sustain its business model， and what advantages does it truly offer。 It can help folks to understand the concept of "social graph" which is projected as a key for Facebook's success， where one can unleash its great potential for digital marketing。 Even if you are not digital marketer on Facebook， this book will definitely help because it talks a lot about the shift from conventional media to social media， which started happening alongside the rise and as an effect of Facebook， and many of the concepts emerged in this transition are foundations for social media in-general， including but not limited to Instagram and Twitter。Overall， it is definitely a book worth reading， for everyone， it not only helps you to understand a platform that became a crucial part of our lives （to at least to many it is）， but also social media， growth of the Internet in 2000s， digital identity， entrepreneurship， management， venture capitalism etc。However， a couple of major downsides are; Firstly， the book only covers the story until 2010 （until its first publication） and nothing much has been added in the later additions。 A lot has changed about Facebook and the Internet， in tens years from 2010 to 2020， you don't get to read any of it。 It would have great if in the later editions the story got updated with time， at least for a few years， or probably a second part。Secondly， though for most of the part the book remains neutral， overall it tends to positively support and vouch for Facebook and Mark Zuckerberg。 It does highlight few controversies Facebook was surrounded， they are not well covered - for example， the lawsuit by Winklevoss brothers could have received more attention。 Also， recent issues around Cambridge Analytica have no mention - but of course that has to do with the first downside， nothing beyond 2010 has been covered。 Maybe coupling it with "The Accidental Billionaires by Ben Mezrich" which seems （I haven't read yet） to provide a more critical account Facebook with larger emphasis on the controversies that surrounded it， can help one have a better and more balanced understanding of the platform。 。。。more
Chandrasen Rajashekar
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Recommended reading from “Dustin Moskovitz” （cofounder Facebook） in YouRube video “Lecture 1 - How to Start a Startup （Sam Altman， Dustin Moskovitz）
Tyler Kom
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Kirkpatrick brings us an absurdly close look into the beginnings of Facebook and the mind of the enigmatic Mark Zuckerberg。 The book itself is incredibly well researched and the small details thrown in will make you question how the author even came across a piece of information like that。 The downside to this level of depth is that the book is incredibly verbose in its descriptions of many events throughout the company's history; every side is represented in every story。 Furthermore， the biogra Kirkpatrick brings us an absurdly close look into the beginnings of Facebook and the mind of the enigmatic Mark Zuckerberg。 The book itself is incredibly well researched and the small details thrown in will make you question how the author even came across a piece of information like that。 The downside to this level of depth is that the book is incredibly verbose in its descriptions of many events throughout the company's history; every side is represented in every story。 Furthermore， the biography was not written in a story arcing style， but more as a comprehensive look at the different inflection points in Facebook's history， as well as the company's views， and the worldly context surrounding these certain moments。 That is a long way of saying that it's not written with a plot in mind。 It is a purely detailed chronological account of everything that happened in and around the company from its inception to early 2010。All that being said， the book shows how much of an outlier Mark Zuckerberg really is。 Pairing genius intellect with seer-like vision for the future is an unmatched combination and really shows in the many difficulties that Facebook faced。 If I've gotten anything from the book， it's that a founder must value a great product and growth above all else to get off the ground in a startup。 Like Facebook says， "Don't be lame"。Very interesting book， at times boring due to the level of detail and coverage of other worldly trends and opinions that did not add very much to the book。 Lightly recommending this to entrepreneurs and especially tech entrepreneurs 。。。more
Ivy Digest
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Still the authoritative origin story for how Zuckerberg created The Facebook （it had The at first） with all the juicy drama and characters that make a great story。 This was made into a movie but the book was better。 This has been the resource for many Facebook "updated" books which just continues the Facebook saga with more tech and data。 But this original work is still the best。@IvyDigest Still the authoritative origin story for how Zuckerberg created The Facebook （it had The at first） with all the juicy drama and characters that make a great story。 This was made into a movie but the book was better。 This has been the resource for many Facebook "updated" books which just continues the Facebook saga with more tech and data。 But this original work is still the best。@IvyDigest 。。。more
Samuel Atta-Amponsah
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According to “The Facebook Effect，” Facebook is the second-most-visited Web site on earth （after Google）。 The average member spends almost an hour there each day。 It has more than 400 million active users — over 20 percent of everyone on the Internet — and is growing by 5 percent a month。But according to David Kirkpatrick， who for many years was a technology editor at Fortune， Facebook is more than big。 It’s a “platform for people to get more out of their lives，” a “technological powerhouse with According to “The Facebook Effect，” Facebook is the second-most-visited Web site on earth （after Google）。 The average member spends almost an hour there each day。 It has more than 400 million active users — over 20 percent of everyone on the Internet — and is growing by 5 percent a month。But according to David Kirkpatrick， who for many years was a technology editor at Fortune， Facebook is more than big。 It’s a “platform for people to get more out of their lives，” a “technological powerhouse with unprecedented influence across modern life” and an “entirely new form of communication。”No wonder he has written what amounts to two books about it: the first and second halves of “The Facebook Effect。” The first part is a fascinating but flawed corporate history， starring Facebook’s reticent creator， the Harvard dropout Mark Zuckerberg; the second is a thoughtful， evenhanded analysis of the Web site’s impact。Zuckerberg created Thefacebook。com， as it was originally called， in early 2004， as an extracurricular project while he was at Harvard。 Students， he knew， spent hours poring over the “facebooks” kept by each of the Harvard undergraduate houses， as well as the printed campus directory featuring the name and photograph of every freshman。 When Harvard lagged in unifying these directories despite pressure from students， Zuckerberg posted his version online and allowed students to add new information of their own。Thefacebook appealed to college students’ curiosity， social anxieties and hormones， and it was an instant hit。 Over the next couple of years， Zuckerberg expanded the site to include other Ivy League colleges， then less elite colleges， then high schools and finally ordinary grown-ups。Facebook became catnip for big tech companies — Microsoft， Google， Yahoo， Viacom — and the book recounts the feeding frenzy as various executives fell over themselves trying to buy it， despite Zuckerberg’s steadfast refusal to sell。 （Microsoft， for one， was finally permitted to buy 1。6 percent of Facebook for $240 million in 2007， which at the time put the value of the company， which had yet to make a profit， at $15 billion。） Kirkpatrick’s is a well-researched， nicely structured account of all the wheeling and dealing。 But there are kinks in the storytelling。Descriptions are repeated multiple times。 The details of Zuckerberg’s standard wardrobe — T-shirt， jeans， fleece jacket， rubber Adidas sandals — appear in as many as five places。 We’re introduced to other Web-based college social networks at least three times。 “Poking，” a friendly Facebook gesture， is described twice。 It’s bizarre — like being at a party where some guy tells the same joke over and over in the same conversation。Kirkpatrick’s writing is low-key but also workmanlike， and punctuated by jarring grammatical constructions （“Everybody carried their stuff themselves”; “every Thefacebook user had their own public bulletin board”）。 Ouch。This isn’t the first book about Facebook。 One， the sensationalist “Accidental Billionaires” （subtitle: “A Tale of Sex， Money， Genius and Betrayal”）， is already being made into a movie。 But “The Facebook Effect” is the first to enjoy the participation of the blunt， elusive Mark Zuckerberg。ImageCredit。。。Illustration by Shannon MayKirkpatrick makes a reasonable attempt to remain objective about his subject， noting （repeatedly） Zuckerberg’s taciturn stare and， of course， his slovenly dressing habits。 Even so， there’s a good deal of hero worship going on。 Zuckerberg is described as a “focused and visionary” leader with “a steely willingness to confront competition” who attracts girls with “his confidence， his humor and his irreverence。” His handwriting， we are told in several places， is “meticulous，” “extremely precise” and “beautiful。”The author shows even less objectivity in reporting on the lawsuits that have troubled Facebook’s history。 One was filed by three Harvard students — the twins Cameron and Tyler Winklevoss （whose name is misspelled “Winkelvoss” throughout） and Divya Narendra — who created an early networking site with Zuckerberg’s help and then watched， aghast， as he withdrew and started his own。 （The Winklevosses were “athletic blond über-WASPs” who “couldn’t be more different from the scrawny， nerdy， brainy Jews who founded Thefacebook，” Kirkpatrick observes。） Later， Zuckerberg shut out his handpicked business manager， Eduardo Saverin， who had helped finance the fledgling project and turn it into an actual company。In a “Note on Reporting，” Kirkpatrick names 128 people he interviewed for this book。 Surprisingly （or maybe not）， neither Saverin nor the Winklevossesare on the list。 Only the Zuckerberg side is told。An even bigger problem is that Kirkpatrick can’t help inserting himself into the story: distractingly， self-aggrandizing， almost pathetically。 “I was sitting with Zuckerberg in a modest French bistro，” he might say。 Or， “I talked to Zuckerberg in his private retreat。” Or， “I sat alone with Zuckerberg for a long interview。” Or， “Zuckerberg even emerged from his shell to solicit advance attention from a journalist， me， whom he invited inside the company for an exclusive story。” Someone should have toned this stuff down。Much is forgiven， though， as Kirkpatrick moves beyond the fill-in-the-blanks exercise of relating Facebook’s past and tackles its present and future。 When a site becomes this big， this powerful， there are ramifications — personal， cultural， economic and political。First， the privacy issue。 Facebook’s entire purpose is to display personal information about you， so giving you control over it is absolutely essential。 Yet Kirkpatrick clearly explains how Facebook has repeatedly made policy and programming gaffes that have exposed information that members thought was private。He also skillfully tracks the rise of commercialism on Facebook; shrewd marketers can do incredible business on the site。 And he handles Facebook’s international expansion adeptly， noting that not all cultures embrace Facebook’s American-spirited transparency。 “When a father in Saudi Arabia caught his daughter interacting with men on Facebook，” he writes in one disturbing account， “he killed her。”Kirkpatrick is clearly excited about Facebook’s potential。 It has become， like Twitter， a way for news to spread， for common goals to be shared， for political movements to take root。 Barack Obama， after all， is said to owe his electoral victory in part to a shrewd use of Facebook。It’s odd， though， that a book this carefully considered completely misses another possible Facebook effect: in an age in which one click establishes a new “friend，” young people may be losing the skills to build real friendships and negotiate real social encounters。Not long from now， Facebook will be a frighteningly centralized database containing the information of about a half-billion people。 Its advertisers already use this data （“You can show your ad only to married women aged 35 and up who live in northern Ohio，” Kirkpatrick notes）， but apart from that， nobody can predict what the company will do with our information。Despite its foibles， “The Facebook Effect” leaves you with a deep understanding of Facebook， its philosophies and， most startlingly， its power。 You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity — one that’s in the hands of a somewhat strange 26-year-old wearing a T-shirt and rubber Adidas sandals。 。。。more
linda Louise warden
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This review has been hidden because it contains spoilers。 To view it， click here。 Looks great Lindastaffsord97@google@AmazonU
Paschalis
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elibrary
Tracy Johnson
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Unfortunately， the most interesting part of the book was half way through the read。 Much too long introducing us to a young college dude。。。。finding his way into a creation that has developed into a media giant。
João Victor
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David Kirkpatrick demonstra um trabalho realmente impressionante com sua obra O Efeito Facebook。 Após diversas entrevistas， estudos e pesquisas， David compila na obra a impressionante história da empresa Facebook， de maneira impessoal， imparcial e objetiva。 Após sermos bombardeados com filmes Blockbusters com "A Rede Social" que atuam de maneira parcial sobre os fatos， a obra de Kirkpatrick consegue trazer as minúcias de toda a criação da empresa， dando-nos a oportunidades de absorver os fatos e David Kirkpatrick demonstra um trabalho realmente impressionante com sua obra O Efeito Facebook。 Após diversas entrevistas， estudos e pesquisas， David compila na obra a impressionante história da empresa Facebook， de maneira impessoal， imparcial e objetiva。 Após sermos bombardeados com filmes Blockbusters com "A Rede Social" que atuam de maneira parcial sobre os fatos， a obra de Kirkpatrick consegue trazer as minúcias de toda a criação da empresa， dando-nos a oportunidades de absorver os fatos e tirarmos nossa conclusão。Factualmente， acontecimento recentes （e。g。 Cambridge Analytica - 2018） não são retratados no livro， já que ele foi escrito em 2010。 Todavia， ao longo de todo o livro， o escritor é capaz de profetizar o desenrolar das disputas de privacidade do Facebook， seja relatando o idealismo de Mark Zuckerberg na época， ou até mesmo as decisões tomadas pela empresa em diversos momentos， como a Feed de Notícias， Beacon， Facebook Connect e até mesmo a Política de Privacidade da empresa。 。。。more
Artdenimlife
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A must read for every entrepreneur！
Taren Gesell
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First two thirds of the book was a great story， then it turned to a summary of Facebook with much less story。 Good book， but could have ended better。
Francesca Corsetti
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Per diventare un uomo così potente devi avere 2 caratteristiche: essere un genio e essere un grande stron。。。 beh Mark， un po’ come Bill Gates o aste e Jobs， è stato entrambe le cose。 La storia di Fb è un po’ come la storia della Apple o della Microsoft。 Rivoluzionano il mondo questi geni， ma sono davvero dei folli che credono in quello che fanno， a qualsiasi costo。 Comunque io li stimo。
Pooja
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I enjoyed reading this book for the most part。 Although sometimes I felt like some of the information were repetitive， I also felt that the book did good job on briefing on various elements of the Facebook。 The book provides the history behind creation， philosophy of creator， mistakes， improvement， investment and so much more。 The key element that I will be taking from this book is the power of vision。 It has been mentioned multiple times in the book how zukerberg had the big vision for the Face I enjoyed reading this book for the most part。 Although sometimes I felt like some of the information were repetitive， I also felt that the book did good job on briefing on various elements of the Facebook。 The book provides the history behind creation， philosophy of creator， mistakes， improvement， investment and so much more。 The key element that I will be taking from this book is the power of vision。 It has been mentioned multiple times in the book how zukerberg had the big vision for the Facebook。 And that vision guided him to continue expanding the facebook despite lucrative opportunities of gaining millions of dollars by selling it。 In short， it is a book for readers like me who wants to know how companies become so huge or types of skills needed to expand company at this high level。 。。。more
Felix
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Slightly outdated since it was written in 2010 but still a good book。 Wasn't planning on reading it since I already watched the Social Network lest it be the same thing but turns out it wasn't。 The book turned out to be a much more extensive look on how Facebook came to be， and the entire plot of the movie was covered in like 2-3 chapters lmao。 Also yes I see how movies might distort facts or present them in a way to make it more exciting e。g。 Saverin was only mentioned a couple of times and Par Slightly outdated since it was written in 2010 but still a good book。 Wasn't planning on reading it since I already watched the Social Network lest it be the same thing but turns out it wasn't。 The book turned out to be a much more extensive look on how Facebook came to be， and the entire plot of the movie was covered in like 2-3 chapters lmao。 Also yes I see how movies might distort facts or present them in a way to make it more exciting e。g。 Saverin was only mentioned a couple of times and Parker isn't portrayed as 'evil' as he is in the movie。 。。。more
Light Bringer
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Kad ir koks būtų požiūris į Facebook - knyga apie interneto giganto pradžią ir augimą buvo įdomi。 Laukiu kas bus ateityje， tikiuosi， kad nuvers dar kokį valstybinį aparatą。 Jei kada norėjosi dirbti technologijų srityje - gausi nemažai inspirado。
Ján Gordulič
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INteresting insight into the birth and growth of Facebook （before the Cambridge analytica， Brexit and Trump scandals）
Adam Cormier
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Great book that chronicles Zuckerberg's creation of thefacebook and how he transformed it into what we know as Facebook today。 How he partnered with key individuals and created one of， if not the， biggest Social Media platforms in existence today。 Very interesting to see how Facebook has， and continues， to impact society。 As someone who saw Facebook hit it's stride just after I finished University it has been interesting to watch it morph over the years。 This book does an excellent job of tracki Great book that chronicles Zuckerberg's creation of thefacebook and how he transformed it into what we know as Facebook today。 How he partnered with key individuals and created one of， if not the， biggest Social Media platforms in existence today。 Very interesting to see how Facebook has， and continues， to impact society。 As someone who saw Facebook hit it's stride just after I finished University it has been interesting to watch it morph over the years。 This book does an excellent job of tracking these changes and commenting on Facebook and Zuckerberg's impact on the social rules worldwide。 。。。more
Boye Adeifé
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Thriller
Sharon Shre
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The story of a 19-year-old genius of Harvard University， who believed in a platform where information would flow freely。 A great orator and average coder with a long term vision。 He loved building programs and did a couple of them for his friends。 “Facebook” was a vision that was started by many and failed， Mark built up his team to raise “The Facebook”。The book focuses on Zuckerberg’s life， Facebook controversy， team formation， following his dreams， and the history of facebook and social implic The story of a 19-year-old genius of Harvard University， who believed in a platform where information would flow freely。 A great orator and average coder with a long term vision。 He loved building programs and did a couple of them for his friends。 “Facebook” was a vision that was started by many and failed， Mark built up his team to raise “The Facebook”。The book focuses on Zuckerberg’s life， Facebook controversy， team formation， following his dreams， and the history of facebook and social implications。The Facebook Effect is a well-written story on the most prominent social networking system that caused a huge change in the modern world。 A revolution to witness an increase in business， communication， media and entertainment， politics， and awareness。The Book won the GOLDMAN SACHS BUSINESS BOOK OF THE YEAR AWARD in 2010。 An annual award is given to the best book of the year as determined by the Financial Times and McKinsey & Company。 It aims to find a book that has 'the most compelling and enjoyable insight into modern business issues'。 。。。more
Robert Geoghegan
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